TVOV Tag specifications
This document summarizes the requirements for a tag to be eligible for reporting in TVOV-measurement for Norway.
For detailed documentation of the tagging specifications see Spring Confluence Norwegian Internet Project
Variable | Sub level | Description | Valid values | Mandatory | Reporting |
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Stream |
| Defines the site, stream type, channel name and whether the content is commercial. |
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| Pos 1 | Start level | *not blank* | Yes |
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| Pos 2 | Stream type | live | Yes | live reported as linear viewing, either as live (offset < 120 seconds) in AUyymmdd.swo or playback (offset >= 120 seconds) in PByymmdd.swo. |
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| odm |
| odm reported as on demand by ContentID in VODyymmdd.swo. |
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| Pos 3 |
| nrk_1 |
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| nrk1 |
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| nrk_2 |
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| nrk2 |
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| nrk_3 |
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| nrk3 |
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| nrk_super |
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| nrksuper |
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| nrk_online |
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| nrk_super_online |
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| barn |
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| tv_2 |
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| tv2 |
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| tv_2_val |
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| tv2_val |
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| tv2_direkte |
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| tv2_direkte_val |
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| tv_2_zebra |
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| tv2_zebra |
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| tv_2_zebra_val |
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| tv2_zebra_val |
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| tv_2_livsstil |
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| tv2_livsstil |
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| tv_2_livsstil_val |
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| tv2_livsstil_val |
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| tv_2_humor |
| Terminated 19.12.31 |
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| tv2_humor |
| Terminated 19.12.31 |
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| tv_2_nyhetskanalen |
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| tv2_nyhetskanalen |
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| tv_2_nyhetskanalen_val |
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| tv2_nyhetskanalen_val |
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| tv2_nyheter |
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| tv2_nyheter_val |
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| tv_2_sportskanalen |
| Terminated 18.09.17 |
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| tv2_sportskanalen |
| Terminated 18.09.17 |
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| tv_2_sport_premium |
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| tv2_sport_premium |
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| tv_2_sport_premium_val |
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| tv2_sport_premium_val |
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| tv_2_sport_premium_2 |
| Terminated 24.03.2023 |
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| tv2_sport_premium_2 |
| Terminated 24.03.2023 |
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| tv_2_sport_premium_2_val |
| Terminated 24.03.2023 |
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| tv2_sport_premium_2_val |
| Terminated 24.03.2023 |
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| tv_2_sport_premium_3 |
| Terminated 18.09.17 |
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| tv2_sport_premium_2 |
| Terminated 18.09.17 |
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| tv_2_sport_1 |
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| tv2_sport_1 |
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| tv_2_sport_1_val |
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| tv2_sport_2_val |
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| tv_2_sport_2 |
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| tv2_sport_2 |
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| tv_2_sport_2_val |
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| tv2_sport_2_val |
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| tv_2_online |
| Terminated 19.11.01 |
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| tv_2_no |
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| tv2_no |
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| tv_2_sumo_free |
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| tv_2_sumo_avod |
| Transition from tv_2_sumo_free (advertisement) |
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| tv2_avod |
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| tv_2_sumo_ad |
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| tv_2_sumo_hvod |
| Transition from tv_2_sumo_ad (partly advertisement) |
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| tv2_hvod |
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